Impressum and privacy policy
Impressum:
Service provider
Pentagon Studios by Max Schweitzer
Moosweg 12A
39021, Laces
italy
Contact options
email address:
info@pentagon-studios.com
telephone:
+393896320748
contact form:
www.pentagon-studios.com/contact
Authorized representatives
Authorized to represent:
Max Schweitzer, owner
Information about the company
Sales tax identification number (VAT-ID):
IT 03127560211
Miscellaneous
Image sources: Pentagon Studios
Web design: Pentagon Studios
Data protection:
General notes
The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy listed below this text.
Data collection on this website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the “Information about the responsible body” section of this privacy policy.
How do we collect your information?
On the one hand, your data is collected when you provide it to us. This could be data that you enter in a contact form, for example.
Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Some of the data is collected to ensure error-free provision of the website. Other data can be used to analyze your user behavior.
What are your rights with regard to your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected or deleted. If you have given your consent to data processing, you can withdraw this consent at any time for the future. You also have the right to request that the processing of your personal data be restricted under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority.
You can contact us at any time about this and if you have any further questions about data protection. Analytical tools and tools from third parties
When you visit this website, your surfing behavior can be statistically evaluated. This is done primarily with so-called analysis programs.
Detailed information about these analysis programs can be found in the following privacy policy.
2nd hosting
We host the content of our website with the following provider: Google Domains.
External hosting
This website is hosted externally. The personal data collected on this website is stored on the hoster/host's servers. This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated via a website.
External hosting is carried out for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b DSGVO) and in the interest of a secure, fast and efficient provision of our online offering by a professional provider (Art. 6 para. 1 lit. f GDPR). If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be withdrawn at any time.
Our host (e) will or will only process your data to the extent necessary to fulfill its performance obligations and follow our instructions with regard to this data.
We use the following host (s):
Google Domains
Order processing
We have concluded an order processing contract (AVV) to use the above service. This is a contract required by data protection law, which ensures that it only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
3. General information and mandatory information
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may have security gaps. It is not possible to completely protect data from access by third parties.
Note on the responsible body
The responsible body for data processing on this website is:
Pentagon Studios by Max Schweitzer
Moosweg 12A, 39021 Latsch, Italy
Telephone: [telephone number of the responsible body]
email: info@pentagon-studios.com
The responsible body is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Storage period
Unless a specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or withdraw your consent to data processing, your data will be deleted unless we have any other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the deletion will take place after these reasons cease to apply.
General information on the legal basis of data processing on this website
If you have consented to data processing, we process your personal data on the basis of Article 6 (1) (a) GDPR or Article 9 (2) (a) GDPR, provided that special categories of data are processed in accordance with Article 9 (1) GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49 (1) (a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g. via device fingerprinting), data processing is also carried out on the basis of Section 25 (1) TTDSG. The consent can be withdrawn at any time. If your data is necessary to fulfill a contract or to carry out pre-contractual measures, we process your data on the basis of Article 6 (1) (b) GDPR. We also process your data insofar as it is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c DSGVO. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f DSGVO. The following paragraphs of this privacy policy provide information on the relevant legal bases in each individual case.
Note on data transfer to the USA and other third countries
Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection law. If these tools are active, your personal data may be transferred to and processed in these third countries. We would like to point out that no level of data protection comparable with the EU can be guaranteed in these countries. For example, US companies are required to disclose personal data to security authorities without you, as the person concerned, being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g. secret services) may process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.
Withdrawal of your consent to data processing
Many data processing processes are only possible with your express consent. You can withdraw your consent at any time. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.
Right to object to data collection in special cases and against direct marketing (Art. 21 GDPR)
IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F DSGVO, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU FILE AN OBJECTION, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED, UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION UNDER ARTICLE 21 (1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS ASSOCIATED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL THEN NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION IN ACCORDANCE WITH ARTICLE 21 (2) GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of data to another person responsible, this will only be done insofar as it is technically feasible.
Information, deletion and correction
Within the framework of the applicable legal provisions, you have the right to receive information free of charge about your stored personal data, its origin and recipients and the purpose of data processing and, if applicable, a right to correct or delete this data. You can contact us at any time about this and if you have any further questions on the subject of personal data.
Right to restrict processing
You have the right to request that the processing of your personal data be restricted. You can contact us for this at any time. The right to restrict processing exists in the following cases:
If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the audit, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data was/happens unlawfully, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of deletion. If you have filed an objection in accordance with Article 21 (1) GDPR, a balance must be made between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.
If you have restricted the processing of your personal data, this data — apart from storage — may only be processed with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection when the browser's address line changes from “http://” to “https://” and by the lock icon in your browser line.
If SSL or TLS encryption is activated, the data that you submit to us cannot be read by third parties.
4. Data collection on this website
cookies
Our websites use so-called “cookies.” Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.
Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies make it possible to integrate certain services from
Third party companies within websites (e.g. cookies to process payment services).
Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.
Cookies that are necessary to carry out the electronic communication process, to provide certain functions requested by you (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Article 6 (1) (f) GDPR, unless another legal basis is provided. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG); consent can be withdrawn at any time.
You can set your browser so that you are informed when cookies are set and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be limited.
You can find out which cookies and services are used on this website in this privacy policy.
contact form
If you send us inquiries via the contact form, we will store your details from the enquiry form, including the contact details you provided there, for the purpose of processing the enquiry and in case of follow-up questions. We will not share this data without your consent.
This data is processed on the basis of Article 6 (1) (b) GDPR, provided that your request is related to the fulfilment of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be withdrawn at any time.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions — in particular retention periods — remain unaffected.
Request by e-mail, telephone or fax
If you contact us by email, telephone or fax, your request, including all resulting personal data (name, request), will be stored and processed by us for the purpose of processing your request. We will not share this data without your consent.
This data is processed on the basis of Article 6 (1) (b) GDPR, provided that your request is related to the fulfilment of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent is valid at any time
revocable.
The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions — in particular statutory retention periods — remain unaffected.
5. Social media
Elements of the Facebook social network are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.
An overview of Facebook's social media elements can be found here:
https://developers.facebook.com/docs/plugins/?locale=de_DE
When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thus receives the information that you have visited this website with your IP address. If you click on the Facebook “Like” button while logged into your Facebook account, you can link the content of this website to your Facebook profile.
This allows Facebook to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please see Facebook's privacy policy at:
https://de-de.facebook.com/privacy/explanation
Insofar as consent has been obtained, the above service is used on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 TTDSG. The consent can be withdrawn at any time. Unless consent has been obtained, the service is used on the basis of our legitimate interest in being as visible as possible on social media.
Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transfer to Facebook. The processing carried out by Facebook after the transfer is not part of the joint responsibility. Our joint obligations have been set out in a joint processing agreement. The text of the agreement can be found at:
https://www.facebook.com/legal/controller_addendum According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for implementing the tool on our website in a manner that is secure under data protection law. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g. requests for information) with regard to the data processed by Facebook directly. If you assert the rights of data subjects with us, we are obliged to forward them to Facebook.
Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://de-de.facebook.com/help/566994660333381 and
https://www.facebook.com/policy.php
Features of the Instagram service are integrated on this website. These features are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thus receives information about your visit to this website.
If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.
Insofar as consent has been obtained, the above service is used on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 TTDSG. The consent can be withdrawn at any time. Unless consent has been obtained, the service is used on the basis of our legitimate interest in being as visible as possible on social media.
Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transfer to Facebook or Instagram. The processing carried out by Facebook or Instagram after forwarding is not part of the joint responsibility. Our joint obligations have been set out in a joint processing agreement. The text of the agreement can be found at:
https://www.facebook.com/legal/controller_addendum According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for implementing the tool on our website in a manner that is secure under data protection law. Facebook is responsible for the data security of Facebook and Instagram products. You can assert data subject rights (e.g. requests for information) with regard to the data processed by Facebook or Instagram directly with Facebook. If you assert the rights of data subjects with us, we are obliged to forward them to Facebook.
Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://help.instagram.com/519522125107875 and
https://de-de.facebook.com/help/566994660333381
For more information, please see Instagram's privacy policy: https://instagram.com/about/legal/privacy/.
6. Plug-ins and tools
YouTube with advanced data protection
This website includes videos from the YouTube website. The operator of the pages is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We use YouTube in extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video
watch. However, the extended data protection mode does not necessarily preclude the transfer of data to YouTube partners. This is how YouTube connects to the Google DoubleClick network regardless of whether you are watching a video.
As soon as you start a YouTube video on this website, a connection to YouTube's servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
In addition, after you start a video, YouTube can save various cookies on your device or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve usability, and prevent fraud attempts.
After the start of a YouTube video, further data processing processes may be triggered over which we have no influence.
YouTube is used in the interest of presenting our online offerings in an appealing way. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be withdrawn at any time.
For more information about YouTube's privacy policy, please see their privacy policy at: https://policies.google.com/privacy?hl=de.
online marketing
We process personal data for online marketing purposes, which may include marketing advertising space or presenting advertising and other content (collectively referred to as “content”) based on the potential interests of users and measuring their effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedures are used, by means of which the user information relevant to the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used, as well as information on usage times and functions used. If users have consented to the collection of their location data, this can also be processed.
The IP addresses of users are also stored. However, we use available IP masking methods (i.e. pseudonymization by shortening the IP address) to protect users. In general, as part of the online marketing process, no clear user data (such as e-mail addresses or names) is stored, but pseudonyms. This means that we as well as the providers of online marketing processes do not know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in cookies or using similar procedures. These cookies can generally also be read out and analysed for the purpose of presenting content on other websites that use the same online marketing process, as well as supplemented with further data and stored on the server of the online marketing process provider.
As an exception, plain data can be assigned to the profiles. This is the case if the users are, for example, members of a social network whose online marketing process we use and the network connects the users' profiles with the above information. Please note that users can make additional agreements with providers, e.g. through consent as part of registration.
In principle, we only have access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us, for example. Conversion measurement is used solely to analyze the success of our marketing measures.
Unless otherwise stated, please assume that cookies used will be stored for a period of two years.
- Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
- Affected persons: users (e.g. website visitors, users of online services).
- Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); tracking (e.g. interest/behavioral profiling, use of cookies); marketing; profiles with user-related information (creation of user profiles); conversion measurement (measurement of the effectiveness of marketing measures).
- Safety measures: IP masking (pseudonymization of the IP address).
- Legal bases: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR); legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
- Objection option (opt-out): We refer to the data protection policies of the respective providers and the objection options provided to the providers (so-called “opt-out”). If no explicit opt-out option has been specified, it is possible, on the one hand, to switch off cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore recommend the following additional opt-out options, which are offered in summary for respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Across territories: https://optout.aboutads.info.
Further information on processing processes, procedures and services:
- Google Ads and conversion measurement: Online marketing processes for the purpose of placing content and ads within the service provider's advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. In addition, we measure the conversion of the ads, i.e. whether users have taken them as an opportunity to interact with the ads and use the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: consent (Art. 6 para. 1 p. 1 lit. a) GDPR), legitimate interests (Art. 6 para. 1 p. f) GDPR); Site: https://marketingplatform.google.com; Privacy statement: https://policies.google.com/privacy; More information: Types of processing and processed data: https://privacy.google.com/businesses/adsservices; Data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms.
- Google Adsense with personalized ads: We use the Google Adsense service with personalized ads, with the help of which ads are displayed within our online offering and we receive compensation for their display or other use; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: consent (Article 6 (1) (1) (a) GDPR); Site: https://marketingplatform.google.com; Privacy statement: https://policies.google.com/privacy; More information: Types of processing and processed data: https://privacy.google.com/businesses/adsservices; Data processing conditions for Google advertising products: Information about the services Data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms.
- Google Adsense with non-personalized ads: We use the Google Adsense service with non-personalized ads, with the help of which ads are displayed within our online offering and we receive compensation for their display or other use; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: consent (Article 6 (1) (1) (a) GDPR); Site: https://marketingplatform.google.com; Privacy statement: https://policies.google.com/privacy; More information: Types of processing and data processed: https://privacy.google.com/businesses/adsservices; Google Ads Controller-Controller Data Protection Terms and Standard Contractual Clauses for Data Transfers to Third Countries: https://business.safety.google/adscontrollerterms.
- LinkedIn: Insights tag/conversion measurement; Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza Wilton Place, Dublin 2, Ireland; Legal bases: consent (Article 6 (1) (1) (a) GDPR); Site: https://www.linkedin.com; Privacy statement:https://www.linkedin.com/legal/privacy-policy, Cookie Policy: https://www.linkedin.com/legal/cookie_policy; Standard contractual clauses (ensuring data protection level when processing in third countries): https://legal.linkedin.com/dpa; Objection option (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Web analysis, monitoring and optimization
Web analysis (also known as “reach measurement”) is used to evaluate the flow of visitors to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what time our online offering or its functions or content are used most frequently or invite them to be reused. We can also understand which areas need optimization.
In addition to web analysis, we can also use test methods, for example to test and optimize different versions of our online offering or its components.
Unless otherwise stated below, profiles, i.e. data summarized for a usage process, can be created for these purposes and information can be stored in a browser or in a terminal device and read from it. The information collected includes in particular websites visited and elements used there, as well as technical information, such as the browser used, the computer system used and information on usage times. If users have agreed to the collection of their location data with us or with the providers of the services we use, location data may also be processed.
The IP addresses of users are also stored. However, we use an IP masking process (i.e. pseudonymization by shortening the IP address) to protect users. In general, as part of web analysis, A/B testing and optimization, no clear user data (such as email addresses or names) is stored, but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.
- Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
- Affected persons: users (e.g. website visitors, users of online services).
- Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles); tracking (e.g. interest/behavior-related profiling, use of cookies); provision of our online offering and usability.
- Safety measures: IP masking (pseudonymization of the IP address).
- Legal bases: Consent (Art. 6 (1) (a) GDPR).
Further information on processing processes, procedures and services:
- Google Optimize: use of Google Analytics data for the purpose of improving areas of our online offering and improving the orientation of our marketing measures to potential user interests; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases:consent (Article 6 (1) (1) (a) GDPR); Site: https://optimize.google.com; Privacy statement: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/adsprocessorterms; Standard contractual clauses (ensuring data protection level when processing in third countries):https://business.safety.google/adsprocessorterms; More information: https://privacy.google.com/businesses/adsservices (Types of processing and data processed).
- Google Analytics: web analysis, reach measurement and measurement of user flows; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: consent (Article 6 (1) (1) (a) GDPR); Site: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy statement:https://policies.google.com/privacy; Order processing contract:https://business.safety.google/adsprocessorterms; Standard contractual clauses (ensuring data protection level when processing in third countries): https://business.safety.google/adsprocessorterms; Objection option (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/authenticated; More information: https://privacy.google.com/businesses/adsservices (Types of processing and data processed).
- Google Tag Manager: Google Tag Manager is a solution that allows us to manage so-called website tags via an interface and thus integrate other services into our online offering (please refer to further information in this privacy policy). The Tag Manager itself (which implements the tags) therefore does not yet create user profiles or store cookies, for example. Google only learns the user's IP address, which is necessary to run Google Tag Manager; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: consent (Article 6 (1) (1) (a) GDPR); Site:https://marketingplatform.google.com; Privacy statement:https://policies.google.com/privacy; Order processing contract:https://business.safety.google/adsprocessorterms; Standard contractual clauses (ensuring data protection level when processing in third countries): https://business.safety.google/adsprocessorterms.